Consistent, Intentional Website Promotion
We want to highlight two words that get people to the top of the search engines and make your website profitable—Consistent and Intentional Promotion.
With every website, we do the right things to make sure that your website has potential to be found in the search engines. From the menu coding to on-page content, we build potential into every website. The days of simply building a website correctly and getting results are nearly gone. It used to be that all you did was put content on your site and you are done. However, with the competition on the WWW, more must happen to get your site to the top of the search engines and to see results. You need to be consistent and intentional if you want your website to produce results.
Consistent Website Promotion
Consistency is the key to success in nearly every area of life. Failing to be consistent only leads to frustration and eventual failure. In the world of website promotion, Google (et al) take into account freshness. If you are consistently adding new information to your site, you will see results. Also, consistently building links to your site through other websites, blogs and forums are the keys to success.
Intentional Website Promotion
When you have a plan for promoting your website, you will do more than the one who sporadically adds information. Consider your website as an ongoing experiment. We have over 100 clients and a number of our own personal websites. Through this vast experimentation, we are finding a number of ways to intentionally promote your site. We have clients that secure articles written from their own clients. Another has 10 years worth of print articles in their filing cabinets. Getting this content on their own site is intentional. Why not consider writing a “Top 10” list for your own website. We have and we get traffic directly to that page.
Summary
Every industry can benefit from a consistent and intentional promotion of their website. If your website has become “stale” let us work with you to find ways to freshen it up. If you are beginning a website, keep in mind that if you want your website to be a top producer, it will be a continual project, not simply a one month endeavor.
