The latest “buzz” is LocalAdLinkUSA. It is a MLM designed to build a network of people that sell the product, LocalAdLink. Unlike search engine marketing, LocalAdLink is expensive and will not perform as the hype suggests.

What is LocalAdLink?

Most simply, LocalAdLink is a directory of businesses. When you use LocalAdLink, you can find local businesses that advertise through LocalAdLink. It is a new directory introduced in late 2007. This is why it is not a good bargain…

LocalAdLink is more expensive than having your own website. To have your own page in LocalAdLink, you will pay at least $49.95 a month for the smallest package to $200 a month for the premium package. Each business has its own page with a map, a place for information and reviews. Google already provides this as a free service AND will give you local search coverage. If you were to hire a website developer to create a simple web page, such as you will get from LocalAdLink, you will pay a one-time fee of around $500 ($60 every year after for hosting). With the smallest package from LocalAdLink, you will spend $600 for a page, each year!

LocalAdLink has vague language which causes their network marketers to misunderstand what they are selling. LocalAdLink says “…business clients rotate in top positions throughout LocalAdLink’s distribution of partnering sites such as Google, Yahoo, Facebook, MySpace, BOOMj and hundreds more.” What are these “top positions?" LocalAdLink says that they will get you a “top position” in Google. They can do so through the “sponsored links.” Sponsored links are the yellow rectangular boxes. LocalAdLink simply purchases a few clicks to get you into Google’s rectangular Ad box. They are simply selling you some Google AdWords. So, when they say they are getting you into distribution with partnering sites, they are doing so primarily through Google AdWords. LocalAdLink may get you search engine results in the main part of Google, but their pages are designed to give you the most minimal ability to gain that position. If you want to rank for local terms, you can do that for free through Google. Or, you can build your own website and perform some Search Engine Optimization to get ahead of everyone else.

LocalAdLink will not get you the traffic, and business, you expect. It is universally known that Google (Yahoo & MSN) are the places to go to find information. Having based their business model on Google AdWords, LocalAdLink will, at best, get you only 10% of what you could get with your own website or Google local listing.

LocalAdLink is based on an early 1990s approach to internet marketing. In the ‘90s, most people went to DMOZ to search through lists of businesses to find information. When Google came out in 1997, it changed the way searching is done. Very few people use, and will use, LocalAdLink for searching for businesses. People use Google, Yahoo and MSN to find their information. YellowPages.com and MerchantCircle have millions more businesses in their directory. You can get a page through them. The downside is, even with the popularity, you will get virtually no traffic through these kinds of directories.

As a MLM, LocalAdLink is Designed Primarily for Expanding Their Network, not Your Business

On the testimonial pages provided to LocalAdLink marketers, it is obvious that LocalAdLink is primarily important to the one selling the services, not the end-user, you! The popularity of LocalAdLink is not in that it brings clients to your business. The popularity is found among those selling the product. notice the testimonials below. They do not speak of the quality of service for you, the customer.

After working as an engineer where I oversaw the development of the newest and fastest microchips in the world, I decided I was missing out on some of the important things in life. I chose to become a full time LocalAdLink Independent Sales Representative. Not only have my wife and I opened a great business opportunity, but I’ve been able to spend the important hours with my sons that I had been missing. Tucker A.

I think the key to success is to be honest, sincere and have a real desire to help people. After you begin to do that your business just grows. One person tells another, and you build your business. We owe it to people to share the LocalAdLink opportunity with them. Nanette G.

The LocalAdLink compensation plan is very clear about what we earn. People have to just DO IT. Get out on the street, talk to the people, explain the business, and you will see the results. Zoila A.

We try to provide the service our downline members need. Then these people have success and take good care of their LocalAdLink customers and build for the future. Jean A.

Compare the above testimonials with the ones on our homepage. You will then see the difference…

Here is the Webpage LocalAdLink Provides

Pictures say a thousand words. Here is one business’ webpage. Can you find the business?

Notice that the business “Sal’s Smokehouse & Pizza” is pushed far below LocalAdLink’s own advertising. Again, LocalAdLink is primarily about LocalAdLink, not your business as this screenshot demonstrates.

How to Get Local Results for FAR LESS Money than LocalAdLink

LocalAdLink’s markets the idea that local results are best for local companies. If you don’t have the ability to go global, we agree. However, LocalAdLink is not a good choice. As we mentioned above, Google offers Local Results for free. LocalAdLink cannot and will never be able to supercede Google’s local results. Consider the search below:

Not only are we the first result in the “Top Ten” local business results, we are the first organic position.

Consider another result. Dunckel Veterinarian Hospital currently has a page through LocalAdLink. When searching for their site “veterinarian Davison Michigan”, we do not find LocalAdLink ANYWHERE! ¹

So, with all of the hype and marketing pitches of LocalAdLink, this veterinary hospital is doing well on its own…without the help of LocalAdLink.

We are professional search engine experts. Let us help you “cut through” the LocalAdLink hype and get you real results!

This entry was posted on Monday, May 11th, 2009 at 9:36 pm and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.