If you have a business or organization, you already know that being “found” in Google is critical. Did you know that in March 2010, Facebook exceeded Google in the amount of usage? That is an incredible fact! Google remains the number one search tool, but Facebook accomplishes things that Google cannot. Facebook builds upon your existing networks of friends and acquaintances.
- Use Facebook to develop relationships in your network. Facebook is all about “making connections” with those who are your friends and those who are interested in your business.
- Place ALL pertinent contact information in your profile. As you would with a website, make sure you include your website address and phone numbers. Unfortunately, there is no place to put your email on the page. 🙁
- Create interesting notes for your Facebook page. Much like the popular personal quizzes, take an opportunity to post notes of interest.
- Use your status to give valuable information. You can use your status to link to your latest blog posting, latest events and projects.
- Post pictures. Give a “face” to your organization! Let people see who you are and what you are doing!
- Relationships over sales pitches. Remember, people like to connect with other people on the basis of interesting and helpful information. Sales information is absolutely important. However, if you ONLY have sales pitches, you are not engaging with your fans. There is a comment feature for your statuses. Write your status to encourage comments.
- Use your logo or identity as your image. This reinforces your branding.
- Create a Page to embed your status feeds on your website. Choose a Page over a Group.1 If you intend your page to be long-term, then a page allows for more long-term advantages.
- Promote your Facebook presence through your website, business cards and overall advertising material. Above (in point 5), I already noted the advantages of using Facebook to promote your website. Use your current advertising to promote your Facebook page.
- Above all, if you are going to have a presence in Facebook, do not let it go stale. Keep it fun and interesting! Let’s face it, if something does not interest you, you will not keep doing it. Let your creative side show!
Now that I have written the “top 10 ways to use Facebook,” I see that I need to take my own advice!!!
Connect with Evmikna Graphics on Facebook here! http://www.facebook.com/evmikna?ref=ts
- The only advantage of a group over a page (as of this posting) is that you can control who is a fan. If you are a membership organization and want privacy, then a group is the best choice. ↩